Showing posts with label Creative Brief. Show all posts
Showing posts with label Creative Brief. Show all posts

Monday, June 6, 2011

Beep, Beep

Did you hear that? Yep, it's the sound of me tooting my own horn.  (thank you Danielle for the great blog inspiration)  Although it may feel outside of your comfort zone, you have to promote yourself in order to get ahead.  You are your best cheerleader.

So if you've landed a big sale- make sure your manager is aware. If you've solved a complex challenge- don't be shy about alerting your colleagues. If you've won an award, tell the world.  Which leads me to my shameless self promotion.  I haven't been writing as much on my blog as I normally do because I've been busy! After years of honing my writing skills on creative briefs, I'm happy to report that I've been contributing to many articles on networking, etiquette and strategies for entrepreneurs.  I've even been asked to be a contributor to an upcoming book for young professionals.  I'm thrilled that my words are being received so well, but I promise to keep blogging so you'll know all about SleeveShirt's endeavors.

For now- please check out the Buzz section on our website to see what I've been up to.  Beep, Beep!

www.sleeveshirtconsulting.com

Monday, December 7, 2009

Drumroll Please…

For years I’ve honed my marketing and advertising skills to develop concise and effective creative briefs. Creating a logo for my business was no different than playing Account Manager for one of my clients. I needed to stay focused with singular intent. I needed to ask myself probing questions to get to the heart of what I wanted my logo to convey- emotionally and rationally. I needed to take stock of my company today, and where I want it to be 5 and 10 years in the future. Then I needed to sit back and watch the creative process unfold.

The weeks that followed were exciting and fruitful. Not only was I working with a trusted and talented designer, but for the first time I was taking stock in myself as the “client”. Was I clearly communicating my expectations? Did I respond in the timely manner that I had promised? Was I providing effective feedback? Was I trusting my designer to the design and why I hired him in the first place?

Putting yourself in your client’s shoes is a great exercise to remind you of what you respect about a good working relationship. If you’re in retail, go through the purchase process on your website a few times a year and see what your customers are seeing. Is there anything you would change to make the experience better? If you’re in a service industry, have you ask for feedback from your vendors and clients? Find out if they enjoyed working with you. Did you get the sense that they would work with you again? Ask them if there is anything that you can improve to make the relationship work better for them.

And now, Ladies and Gentlemen, Friends, Clients, Potential Future Clients,… I am proud to introduce you to the SleeveShirt Consulting logo!