This month we are happy to spotlight Kelly Mistry of MyFairyTaleBooks. In 2009 Kelly and her husband launched their personalized children’s book company. They offer a large library of adventure, fantasy, and holiday themed books where your child is the main character of the story. On top of books, they also offer personalized Music CDs, DVDs and other fun accessories.
Tell us about your target market:
Our customers are looking to give a
unique gift to the children in their lives.
When a child receives a book from MyFairyTaleBooks they discover that
they have been cast as the main character in the story. With customized details such as hometown,
special dates, sibling and friends names, a MyFairyTaleBook becomes a story
that your child wants to read again and again and preserve forever as a special
keepsake.
There are other companies out there that sell
personalized children’s books. What sets you apart from your competition?
When you shop with MyFairyTaleBooks
you feel secure in our online environment, you find our prices competitive, you
are impressed with the product ratings provided by customers and you are
pleased with the customer-service that we provide.
Your company is growing. What is next on the
horizon for My Fairy Tale Books?
This past year we have focused a lot
of time, energy and market research on a unique, one-of-a-kind personalized book
called The Good Friend. We have partnered with a talented author, an
amazing illustrator and expect to put it into production in early 2013. This fall we have launched a Kickstarter campaign to bring awareness and to raise funding for the production of the book. We are offering some fun rewards to donors that fall in line with our
anti-bullying theme. We’re very proud of
the book, we’ve received some fantastic feedback from audiences who have
previewed it, and we can’t wait to share it with the world!
What advice would you give a friend who is looking
to launch her own business?
Write a business plan! Our business plan has
brought clarity to our mission and has given us qualitative and quantitative
milestones to help us measure our success.
What is the most challenging thing about being an
entrepreneur?
Maintaining a work-life balance is hard, but one of
our top priorities as a family. We want
to teach our four year old daughter the importance of working hard, but we also
want to be sure that we have enough fun time to play hard as well! This summer we took our first vacation since
launching our business back in 2009. It was long overdue, but not possible
without help from trustworthy staff that could help us keep customers serviced
while we enjoyed a few days away.
You mention your daughter, how does she inspire
you?
Maya inspires us every day. We read her the
manuscript for The Good Friend to ensure that she connected with the storyline,
and we always look at our product offering and ask ourselves if these are
products that we would want for our child.
MyFairyTaleBooks offers a large variety of
children’s products that you’ll love to give to the little ones in your life. A personalized book is a gift that will be
cherished for a lifetime. Connect with MyFairyTaleBooks through their website,
on Facebook, Twitter, Pinterest, LinkedIn, and be sure to stop by their Kickstarter campaign to lend your support.
www.sleeveshirtconsulting.com
www.sleeveshirtconsulting.com
