Monday, July 9, 2012

Spotlight Entrepreneur: Barbara Goldberg of Back on Track Solutions

This month I'm pleased to introduce you to a fellow entrepreneur who I recently had the pleasure of meeting in person!  When you visit Barbara's website, you'll see she has an affinity for racing.  The NASCAR Hall of Fame is what brought me to Charlotte, so it seemed the perfect venue to sit down and get to know Barbara and her business, Back on Track Solutions.  It's such a fitting name, because usually her client has found themselves off-track with their business processes and in need of some course correction.  Barbara works across many different industries, but what remains constant is her ability to take a step back and see the big picture, and break it down into easy, actionable nuts and bolts. 

Do you feel that most small businesses overlook the need for business processes?   
Yes I do. They tend to deal with the most immediate need and ignore the other pieces that may help their business thrive.

Tell us a little bit about the audience you serve with your company Back on Track Solutions.
I work with mom and pop type small business owners who have 10 or less employees as well as Solopreneurs. Having said that, I will always make myself available to any business that feels Back On Track Solutions can be of service to them.

What for you, on a day-to-day basis, is the biggest challenge of being an entrepreneur?
Juggling the many hats of a solopreneur. I’m in the process of looking at outsourcing some work but so far I’m still doing everything myself which stretches me thin.

What advice would you give to a friend who was thinking about starting her own business?
I would definitely encourage her but also advise her that there will be bumpy roads in the beginning and not to get discouraged. I would also tell her to build up a team around her that can provide feedback to her and allow her to keep the big picture in mind.

What small business resource can you NOT live without?
Dropbox – It has made sending files to clients and colleagues so much easier. I no longer have to be creative in finding ways to send them big files. SKYPE is a close second. Having that face to face contact makes a call more personable then a regular phone call.

Barabara should be your first phone call if you need to take a deeper look into business process improvements, such as:

  • Operations Management
  • Resource Management
  • Time Management
  • Inventory Management
  • Creation of Policy and Procedures Manual, Employee Handbook and User Guide
  • Employee Training and Development
  • Business Continuity and Disaster Recovery Planning
Reach Barbara at her website, her Facebook fan page, on Twitter or on Google+, and get yourself to the checkered flag!