This month we are happy to spotlight Kelly Mistry of MyFairyTaleBooks. In 2009 Kelly and her husband launched their personalized children’s book company. They offer a large library of adventure, fantasy, and holiday themed books where your child is the main character of the story. On top of books, they also offer personalized Music CDs, DVDs and other fun accessories.
Tell us about your target market:
Our customers are looking to give a unique gift to the children in their lives. When a child receives a book from MyFairyTaleBooks they discover that they have been cast as the main character in the story. With customized details such as hometown, special dates, sibling and friends names, a MyFairyTaleBook becomes a story that your child wants to read again and again and preserve forever as a special keepsake.
There are other companies out there that sell personalized children’s books. What sets you apart from your competition?
When you shop with MyFairyTaleBooks you feel secure in our online environment, you find our prices competitive, you are impressed with the product ratings provided by customers and you are pleased with the customer-service that we provide.
Your company is growing. What is next on the horizon for My Fairy Tale Books?
This past year we have focused a lot of time, energy and market research on a unique, one-of-a-kind personalized book called The Good Friend. We have partnered with a talented author, an amazing illustrator and expect to put it into production in early 2013. This fall we have launched a Kickstarter campaign to bring awareness and to raise funding for the production of the book. We are offering some fun rewards to donors that fall in line with our anti-bullying theme. We’re very proud of the book, we’ve received some fantastic feedback from audiences who have previewed it, and we can’t wait to share it with the world!
What advice would you give a friend who is looking to launch her own business?
Write a business plan! Our business plan has brought clarity to our mission and has given us qualitative and quantitative milestones to help us measure our success.
What is the most challenging thing about being an entrepreneur?
Maintaining a work-life balance is hard, but one of our top priorities as a family. We want to teach our four year old daughter the importance of working hard, but we also want to be sure that we have enough fun time to play hard as well! This summer we took our first vacation since launching our business back in 2009. It was long overdue, but not possible without help from trustworthy staff that could help us keep customers serviced while we enjoyed a few days away.
You mention your daughter, how does she inspire you?