Sunday, February 10, 2013

Book Review: Fresh Passion by Michael D. Brown

fresh PASSION by Michael D. Brown

Over the past few years I've had a lot of fruitful discussions, (forgive the pun), regarding personal branding. Do you have a personal brand? If so, is it separate from your professional brand? How do you define it? How do you ensure you consistently exuding the essence of your brand?

In Fresh Passion: Get a Brand or Die a Generic  author Michael D. Brown states that you must create a personal brand to be competitive in your career and in business. Throughout the book he lays out his passionate approach to establishing your personal brand, peppered with notable quotables from successful people who've achieved stellar personal brands such as Oprah, Donald Trump and Stephen King. They all serve as inspiration as does the story of Michael D. Brown himself.

I appreciate the approach Michael takes to his own career. I've found that the most successful business people I know understand what it means to hustle.  And hustle Michael does. Whether he's overcoming challenges moving up the corporate ladder or managing a sounding board of advisors who oversee his own personal brand, Michael does with it an incredible amount of laser-focused energy.

The book is an pleasant read with sections of relevant takeaways that include technology tips, self-assessments and benchmarks to measure your own success at defining and achieving a fresh personal brand.

Michael D. Brown came from humble roots but achieved success working with notable Fortune 500 companies. His experience developing world-class customer service processes enhanced the brands of Marriott, U.S. Army, Macaroni Grill and Wendy's to mention a few. Now with his book Fresh Passion, you can now benefit from his strategies to achieve your own personal and professional success.

Disclosure of Material Connection: I received one or more of the products or services mentioned above for free in the hope that I would mention it on my blog. Regardless, I only recommend products or services I use personally and believe will be good for my readers. I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

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