Monday, January 30, 2012

Grow Smart, Risk Less: A Franchising Success Story

I love to read. In fact, I wish there were more hours in the day to sit curled up with a cup of green tea and a good book. I like to mix it up between fiction like The Girl with the Dragon Tattoo series all the way to the Steve Jobs biography that I just started.  Whether it's a fictitious feminist with a photographic memory or a true American icon, we all need heroes to look up to.

I'd like to introduce you to a hero of franchising, Shelly Sun.  I just finished her book: Grow Smart, Risk Less: A Low-Capital Path to Multiplying Your Business Through Franchising.  Her resume is impressive: She's the owner of an Inc. 500 company, has been named Entrepreneur of the Year by the National Association of Women Business Owners and the International Franchise Association and her company BrightStar Care® was named second in the top fifty fastest-growing women-led businesses by the Women Presidents' Organization.  Impressive indeed.

I connected right away with Shelly. A workaholic sentenced to bed rest by her doctor while pregnant with twins, Shelly started holding weekly staff meetings in her bedroom.  She also used her bed rest time productively by writing all of the company's operations manuals!  From this meager beginning, with a drive for success Shelly was able to grow her company from $1 million to $100 million in five years.

In today's economic climate, access to capital is limited, and that isn't likely to change. Shelly's book provides recommendations on how to propel a business with a solid foundation on a path to amazing growth while minimizing risk.

For those of my readers who enjoy local success but who have always dreamed about growing their business to one of a larger regional, national or even international success, this book will outline step-by-step the process to evaluate the opportunity and lay out a roadmap to reaching your goals.

No comments:

Post a Comment