Thursday, February 16, 2012

Spotlight Entrepreneur: Jenn Furr of PictureThatSound

Your family singing "Happy Birthday" at your daughter's first birthday, an imaginative wish list for Santa from your 4-year-old, your baby's ultrasound heartbeat. Have you ever looked back at your photos and tried to remember those sounds?

PictureThatSound was founded to meet an unmet need in the memory-keeping market. The product pairs a creative photo matte with a recordable device for sound. Another reason I love this product is that it was developed by a fellow mom-preneur, Jennifer Furr. Like many busy moms in America-- a wife, mother of two, corporate employee, community volunteer, she decided to leave her corporate job to bring a product to market that she could not find on retail shelves.  She has grown a "customer first" life-experience company that creates, markets and delivers products that help preserve memories pairing picture with sound.

Q: Jenn, it's been a little over 2 years since business inception of PictureThatSound and now you are preparing to take your product LIVE on one of the premiere home shopping channels.  What is the biggest lesson you've learned in the last 2 years?
A: Wow. I have learned so many over these past few years. Persistence is probably the biggest take-away. There were plenty of days where I doubted what I was doing, where I was going and if PictureThatSound was going to truly take-off. But I continued to follow my gut instinct and with the support of friends and my family I have been able to take one step at a time towards this fantastic opportunity.

Q: What is it like preparing to go on-air LIVE to millions of households?
A: I'm not going to lie- it's a little nerve-wracking.  When I met Shivan Sarna, HSN personality, she had some great advice: Smile while you speak!  Smiling is infectious, and it projects energy and warmth.  I only have a few minutes per segment, so I also want to ensure that my customers learn all about our amazing product features like our archival paper, replaceable batteries and high-quality memory chip.

Q: You will be offering exclusive products for the HSN audience- can you tell us a little about what we can expect?
A: Yes, we have developed exclusive product packages for the HSN audience.  Please tune in to see the exceptional offer we have put together. Our first air date is February 28th at 6am and 7am.  We will also be live on March 6th (times are tbd).  If you place an order by 800#, there is a chance you'll be able to speak with me live on-air!  My team will also be live-tweeting from the green room during my on-air appearances. If you don't already, follow us at @PictureThtSound to hear all the ins and outs of the Home Shopping Network experience.

For a demonstration of how PictureThatSound works, check out this YouTube video Jenn put together:

We wish Jenn nothing but the best for her television debut!

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